You don’t need to wait for customers to come for you for a CMA. You can use the Comprehensive CMA in a couple of different scenarios.
Past clients
If you have many clients in your history go through your files and discover closed properties that you sold (4 to 8 yrs. ago) that may be ripe for resale. If you do a CMA on your past clients home, you and your client may be pleasantly surprised at the equity they still have and look to considering moving up with prices favorable in this current market. A good practice is to send a Comprehensive CMA to all past clients on an annual basis. They will always have an idea of the current value of their properties and it keeps you connected to them on a regular interval.
The Buyer CMA
Do you act as Buyer Agent? If so, you should do a CMA for any property on which your client is going to make an offer. Simply make that property the subject property in your Comprehensive CMA and just change the “Letter to the seller” to a “Letter to the buyer” in the CMA.
